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Prasada Analyst Relations is a consultancy dedicated to industry analyst relations.

Its sole aim is to help build lasting and fruitful relationships between IT vendors and their target analysts through a programme of intensive profiling, supported by comprehensive market intelligence.

Prasada focuses on the analyst community as a specialist audience. Feedback from analysts confirms that this is the most appropriate and effective way to manage an analyst relations programme.

Prasada Analyst Relations is headed by Lore Ridings, who brings to Prasada an IT industry experience of over ten years, covering the whole IT sector from hardware, software and services to specialist applications and technologies.

Client experience includes: Accenture, Amdahl, Articon-Integralis, Baan, Cramer Systems, Freemarkets, Hewlett Packard, Iomega, PeopleSoft, Platinum Technology, SeeBeyond, Software AG, Staffware, Siemens, Sun Microsystems, Telisma, VERITAS Software and Xerox.

For more information about Prasada Analyst Relations and how we can make a difference, click on the info button below to email us at info@prasada.net or call us on +44 (0)1306 889829

Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
and clarity of communication

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SERVICES

A high impact Analyst Relations programme is built on strong relationships! Pro-active management
of these relationships will ensure vendors can:

• Control the communications process
• Shape analysts perceptions to generate positive comment
• React quickly and effectively to any negative comment
• Remain on the analyst's radar.

Prasada's range of services is founded on the core capabilities needed to deliver such a comprehensive and pro-active approach to the management of vendor/analyst relationships.

Prasada's programmes will:

• Target the most influential analysts
• Build two-way relationships based on trust and understanding
• Manage the relationships to ensure inclusion in the analysts research and preferred vendor lists
• Keep clients informed of ongoing analyst research and market issues
• Help clients respond to specific or 'bandwagon' research opportunities and analyst views
• Provide training to make sure clients engage in the briefing process fully prepared
• Monitor and measure the analyst's perceptions on an ONGOING basis (not just once a year!)
• Monitor and measure the programme's effectiveness through instant feedback procedures

  
  
  

  

  
  

  Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
  Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
  and clarity of communication

  

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ANALYST INTRO

A Starter package for a company new to analyst relations to enable the company to 'hit the road' well prepared. The package is project based and includes:

• Initial audit
• Message development
• Presentation content evaluation
• Preliminary training
• Analyst target listing
• Helpline to Prasada.

CONTACT PROGRAMME

Full analyst relationship management programme on retainer basis including:

• Executive profiling: matching key company executives to core target analysts to build relationships beyond ongoing product briefings
• Briefing tours
• Analyst conferences
• Regular perception audits to assess analyst opinion
• Market Intelligence: gathering and dissemination of core information relevant to the company's activities, to ensure instant feedback to the analyst on topical issues.

  
  
  

  

  
  

  Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
  Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
  and clarity of communication

  

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STRATEGY WORKSHOPS

Prasada's strategy and/or content development workshops are designed to help vendors define - or refresh - their goals and market positioning. The sessions are aimed at company management teams and will be led by an experienced analyst or consultant.

They would typically cover:

• Comment on general approach and perception of the company and its image and suggest potential ways this could be adjusted
• Review business approaches to technology issues
• Assess sales and marketing strategy and general business model
• Future opportunities, developments and expansion plans
• Immediate off-the-cuff strategy/tactics suggestions during the workshop
• A formal write-up of findings and recommendations.

ANALYST RELATIONS TRAINING

One day sessions, either in-house for a single company or mixed sessions at an external venue, for a maximum of five participants. The programme will cover analyst relationship management 'best practice' and an experienced analyst will conduct 'mock' briefing sessions.

Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
and clarity of communication

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DISCUSSION FORUMS

Prasada holds regular industry analyst forums to discuss analyst relations 'best practice', analyst issues surrounding changes/convergence/developments of existing technologies, 'hot' market trends and directions, new technologies, and vertical market developments.

A recent forum covered technology and business issues in the increasingly complex mobile/wireless telecommunications industry, and highlighted the convergence of technology and business model analysis.

Comments from delegates:

"The presentations were both informative and interactive and the event provided excellent opportunities for networking. Attending was definitely a good investment of my time." Geoff Dorrington, Director, Analyst Relations, Marconi

"A very helpful introduction to developing and maintaining effective relationships with the analyst community". Gary Holland, Director of Marketing EMEA, Riverstone Networks

"The small, focussed workshop environment, combined with the range of expertise of the presenters - analyst/journalist/ analyst relations consultant - ensured that the discussion not only covered specific issues, but was also very topical on what's new and currently happening. It helped broaden our understanding of 'the big picture' and put our own areas 'in context'." Ian Taylor, Managing Director, Zynetics

For information about future forums, or to log your specific topic/interest, click here:

Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
and clarity of communication

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INDUSTRY ANALYSTS

The Industry Analysts are among the leading influencers in the information technology industry.

They provide strategic, independent advice and sales recommendations to many commercial organisations and have the most influential voice in the sales process, after personal/peer group recommendations.

They are approached by the media and investment community for comment and clarification and have a high profile on the conference circuit.

The analysts are therefore an absolutely essential audience for all IT vendors, not only to brief them on their products, but also to function as a two-way sounding board to help shape their own business models and go-to-market strategy.

Building and maintaining relationships between analysts and IT vendors is rapidly growing in importance, and gaining its rightful dedicated place in the marketing department.

It is a complex and maturing function which not all companies can always effectively manage in-house. For them outsourcing to a dedicated analyst relations team can be the ideal solution.

Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision and clarity of communication.

Prasada is Sanskrit for clarity, illumination, clearness of vision, aid, assistance
Prasada Analyst Relations helps IT vendors reach the right analysts to achieve clearness of vision
and clarity of communication

Printer-friendly page